How To Get Better Quotes and Colorful Details To Elevate Your Content Writing

CONTENT WRITERS:

Get Better Quotes & Colorful Details To Elevate Your Content Marketing

Learn how to craft email-based interview questions that prompt your respondents to share nuanced perspectives, personal anecdotes, and colorful details......so that YOU can produce high-quality brand content.

Sign up to receive my proven techniques & real-life examples:

My course is structured into a three-part email series that explains the techniques I'm using to conduct efficient, email-based interviews that uncover quote-worthy, colorful material for elevating your brand content.

Are you a content writer for an organization, institution, company, or brand who wants (needs!) more interesting “quotes” and details to use in your content marketing stories?

My name is Lori Riley, and I have 20+ years of experience as a strategic content writer and editor within fast-paced, stretched-thin, do-it-all communications offices at multiple institutions. I can help you conduct email interviews better — so that you can write and edit content that's colorful, detailed, and doesn't read like a canned press release.My techniques are tailored for busy writers working in PR, marketing, and communications offices. We are writing brand content. We value accuracy, authenticity, ethics, and quality standards while simultaneously fulfilling a content strategy that's guided by key messages.IYKYK — and this course is for you.
Email interviews can be efficient, but they're only effective when done well. In my course, you'll learn:

Why you should never ask someone to "provide a quote."
How to write prompt-based interview questions to elicit interesting (actually) details from your sources.
Why it's a win-win to include content examples with your interview questions.
How to motivate your interviewees to think deliberately about your target audience and respond meaningfully — not just give you a fluffy, canned, basic response.
Why open-ended questions don't work.

This free course gives you the skills you need to conduct highly effective email interviews so that you can write high-quality brand content.

Want to make sure this free course is worth it before you sign-up?

The three lessons are based on the role of a content writer within the realm of strategic communications. Here's a peek at what's included:

Lesson #1: Sample email script for interviewing a program participant for a newsletter story + pointers for using a conversational tone, structuring your requests, and providing much-appreciated clear guidanceLesson #2: Real-life scenarios from my time as a university-based content writer using these specific e-interview tactics: "As much specific information we can provide, the better" + "Another way to ask this" + "Fill in the blanks"Lesson #3: Examples of examples aka the specific ways I incorporate content examples into my e-interviews as I aim to elicit high-quality responses for use in my writing

Excellent! You're now enrolled in "How To Get Better Quotes and Colorful Details To Elevate Your Content Writing."

Within the next minute or two, you're going to get an intro email from me (Lori Riley).This first email contains a quick overview of how the course flows, so be sure to check it out! But if you have any questions, don't hesitate to hit reply and let me know — I'll be happy to help! :-)Within an hour after the intro email, you'll receive Lesson #1. Now go and check your inbox!

P.S. If you don't find my intro email in your inbox in the next couple of minutes, please check your spam folder. It might have ended up there.